It's easy for us to see the value in online video. Yes, we're biased...we're a Video Production company. But, a powerful article written by the San Diego Union Tribune only validates what we believe. Entitled, "Consider Adding Video to Digital Marketing Checklist", UT editor dispels some myths about Video Production and recommends putting Online Video Marketing on your marketing to-do list.
"Once deemed too expensive, and too slow in the pre-broadband era, video is rapidly gaining in popularity as a business tool. In fact, video capabilities was the fastest growing website feature for small business advertisers in 2009, with one in five hosting website video by the end of the year, according to a study release last year by Irvine based WebVisible."
"Video can be used to tell a story, provide product demos, and highlight happy customers. They can be hosted directly on your website or through numerous video platforms like YouTube."
"It's always good to get happy customers talking about your brand, and video testimonials are far more effective than written ones."
"The Web is no longer static - it's interactive, and video has become an increasingly popular form of content to engage and retain customs. Consider adding it to your digital marketing checklist."
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